Gluten Free Toothpaste you can Trust – Cleure

Cleure's Gluten Free Toothpaste

I get a lot of questions about gluten free toothpaste. And it’s no wonder! Who hasn’t at least once in their gluten free life realized that every single day, twice or even three times a day, you put something in your mouth that may or may not have gluten in it? This is a legitimate concern, especially considering that many mainstream toothpastes are processed in facilities with gluten in them. Even if the toothpaste doesn’t directly contain gluten, there is almost always a chance of cross-contamination somewhere. It’s therefore tough to find safely gluten free toothpaste.

Then suddenly gluten free toothpaste from a 100% gluten free company practically fell into my lap

Cleure doesn’t test for gluten, but they use no gluten ingredients and their facilities are gluten free. Without testing, this is pretty much as safe as you can get.

Cleure Gluten Free Toothpaste

Cleure’s gluten free toothpaste is designed to be gentle and effective, even on sensitive teeth.


  • With xylitol and baking soda.
  • Studies show benefits of xylitol include:
    – Helps prevent cavities by as much as 60%
    – Promotes the flow of saliva, therefore helps dry mouth
  • Benefits of baking soda include:
    – Helps neutralize harmful acids
    – Helps remove surface stains, resulting in a brighter smile
  • Formulated with dicalcium phosphate:
    – Studies report it helps tartar control
    – It is a gentle abrasive, and whitening agent
    – It functions with balancing calcium and phosphate levels
    – It helps remineralize areas of teeth that have been attacked by acid

Overall this gluten free toothpaste leaves a fantastic feel in my mouth. It never leaves an annoying reside lingering that requires multiple rinses to get rid of. My teeth feel clean and well scrubbed, but never so much that it leaves them feeling sensitive.

The flavors are interesting. I’ve used a few similar to them before, but gotta admit… Not so much the others.


  • Cinnamon
  • Cranberry
  • Lemon-Lime
  • Original- No-Flavor


Cleure's Gluten Free ToothpasteCleure’s Gluten Free Toothpaste (back of the tube) I’ve never before liked other cinnamon toothpastes before due to the commonly overpowering flavoring. However this toothpaste is not overpowering at all, nor does it leave a lingering taste long enough to get annoying. It’s pleasant, not spicy and slightly sweet.


Well it doesn’t really taste like cranberries to me… Kinda berry-ish but not a whole lot of flavor overall. The sweetish taste has more presence than the berry taste. Innocuous, sweet and not lingering.


This flavor, in theory, sounds like a good choice. You know, citrus flavor = fresh? And while that’s true, I can’t say I personally care for it. The citrus flavor is very strong and just slightly bitter, in a citrus rind kinda way. It tends to linger in the mouth a lot longer than the other flavors too. Of course, this is coming from the gal who doesn’t like most lemon-lime candy either, and that’s what this reminds me of. It’s not bad! Just not my taste.
Original- No-Flavor

When they say “no flavor”, they aren’t kidding. This toothpaste has no taste, not even the slightly salty flavor of baking soda I was expecting. It leaves your mouth feeling fresh and well scrubbed with no aftertaste. At the end of the day, I think this one ended up being my favorite.

All in all, I’ve really enjoyed using these toothpastes. I’m a bit obsessed with a clean mouth feel, so these have hit the spot for me in all the right ways.

You can snag this gluten free toothpaste from Cleure’s website HERE!

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Placed into drawers: Featured, Gluten Info, Product Reviews, Safe

  • Misha Stachowiak

    Love your list! I bought some Zuzu lipstick recently (Gabriel Cosmetics) and I love it! So nice to not have to worry about my lipstick any longer. I had previously used Burt’s Bees and didn’t realize what a risk I was taking! I knew to be careful about lipstick but didn’t know Burt’s Bees had changed their tune…now I will pay closer attention with the help of your blog and lists 🙂

    • Hey Misha! Thank you so much for your kind words! I’m delighted to hear that the list has been helpful to you! Heard many great things about ZuZu lipstick, so I’m glad to hear another success story. They have awfully pretty colors! It is too bad about Burt’s Bees… I used to love their products too.

      Thanks again Misha!

  • Ashley Teague

    Thanks for this! I’ve been trying to hunt down a good toothpaste for some time. I’ll have to give it a try. Would there be anyway for you to check out and possibly do a review of Think Pretty Beauty Elixirs? I contacted them to see if they were gluten free and if the vitamin e was from a gluten free source and they said yes! The stuff looks amazing.

    • You’re welcome, Ashley! Hope you like ’em!

      Oh, certainly! Thanks for the tip! The products do look lovely.

  • Oops! Somehow I forgot to include the link! I am so sorry Maxine. The article is fixed now.

    Here’s the link to purchase the toothpaste-

  • Hey Tessa,

    I can’t think of any others off the top of my head… Though it’s certainly possible that some of the companies on my list have toothpaste and I’m just forgetting them. I have not tried any of the others, for sure.

  • You are most welcome! I’m glad it’s been helpful to you! 😀

  • taylor

    how much did this company pay you to list their brand, and only their brand, as gluten free toothpaste? … answer others’ questions – crest is gluten free as well as Tom’s and Marvis.

    • I have never accepted any money from any company EVER, unless they purchased a banner ad. Never for a review and certainly never for limiting my recommendations to one company. And oh yes, I have been asked to accept money for things like that but refused. I see that as being dishonest, so have made it a policy never to do it. Cleure has never asked any such thing from me, for the record. They have been nothing but honest and gracious. But if I /was /doing those kinds of reviews, then why do I have a gazillion reviews for foundation, or lipstick, or mascara? I’d probably make a lot of money if I sold exclusive rights to all the categories and recommendations. But one look at my archives makes it clear I don’t do that.

      I have never once listed this as the only gluten free toothpaste. A review of a single product is just that- a review of a single product. It just happens to be the only toothpaste review that I have at the moment, since I don’t get many requests for toothpaste reviews. Nor have I personally tried many others. Did you not see that comment I made previously on this post?
      Not sure how else to say “I can’t think of any other gluten free toothpaste at the moment but I’m sure there are more on my list”. My memory is far from perfect, more’s the pity. The only definitive statement I’ve made on this subject is “I have not tried any other gluten free toothpastes”. At the time of THIS reply I’m writing right now, that’s no longer true. But it was when I wrote that comment, 4 months ago. I was struggling with finding safely gluten free toothpaste, and even suspecting that previous toothpastes were glutening me. Cleure is one of the first safely gluten free toothpastes I found.

      Never heard of Marvis toothpaste, so thanks for the tip! They sound like a cool company. I’ll definitely look into them.

      Toms of Maine, however, is not a safely gluten free company. They do use hydrolyzed wheat protein in some of their products, though NOT in their toothpaste as far as I know. With wheat being used in some of their products, that always brings up the possibility of cross contamination amongst the products. I have not spoken with them to confirm the safety of their toothpaste, so at this point in time cannot recommend it. If cross contamination doesn’t bother you, you should be fine with it. If it might bother you though, avoid it. I only recommend products I have thoroughly researched and would rather err on the side of not recommending a perfectly safe company than recommending something and somebody getting sick. That just makes sense to me. Toms of Maine toothpaste may not be safe, so I don’t recommend it.

      As for Crest, I have emailed them and never received a reply. It may be an oversight, or it could be less innocent. Who knows. But I have contacted their mother company about two other brands they make and received the exact same reply from them both times. At the time of the last time I heard from P&G, their gluten policy was this: “If wheat and/or gluten aren’t directly added to a product by us, these ingredients won’t be listed on our packages.” This overall philosophy basically lines up with what Crest says on their FAQ: “No current Crest toothpaste contains gluten”. This kind of policy does not guarantee safety. They don’t try to put gluten in anything at the moment, basically. This may not cover wheat derived ingredients, nor cross-contamination, nor future formulations of the exact same product you might be using now. Because it may not be safe and because I have no clear verification from the company one way or another, I cannot recommend it. But if it’s working for you, awesome. I’m kinda jealous, actually. So much simpler to be able to use plain ‘ol Crest.

      Thanks so much for the recommendations! I’m especially curious about the Marvis toothpaste, so will look into that ASAP. Have you been using it? If so, do you like it?